Harvestore Dealership Sign, New Holstein, WI

Former Harvestore Dealership Sign (Lakeside), Hayton Road near New Holstein, Wisconsin (2.21.2014)
© J. Shimon & J. Lindemann

The American Revolution Commission, established in 1966, called on all people and communities across the country to do something to celebrate the US Bicentennial in 1976. Harvestore contributed to the "spirit" by adding US flags to their structures, which towered over the rural landscape in increasing numbers. Rural legend had it that the flag on Harvestores signified it was paid for. A reliable source claims that in fact the flags were Harvestore's contribution to the Bicentennial celebration. After Vietnam and Nixon's resignation, the Bicentennial inspired nostalgia, patriotism, and "looking to the future with hope" as Nixon himself proclaimed in a speech years before Watergate. Decades later we found this Harvestore still decorated with the flag while being repurposed as a sign for a rural contracting company.

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