|Serendipity Storage LLC, 319 East Commercial Street, Appleton, Wisconsin, May 2013|
© J. Shimon & J. Lindeman
Spotted on a spring bike ride, the Serendipity Storage facility in Appleton is described online as: "Categorized under Household and Commercial Storage, our records show it was established in 1995 and incorporated in Wisconsin, current estimates show this company has an annual revenue of $180,000 and employs a staff of approximately 3." Shopping for appliances and furniture in 2011, we checked Craigslist where we found people liquidating items they'd found in a storage space they bought. A&E premiered the reality TV show Storage Wars in December 2010 thus indicating some advanced stage consumerism side-effect where ordinary people paid monthly rent to store material possessions they would ultimately lose.